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What is a Custom Field?

Learn how to use a custom field and what their purpose is within Respond Flow

A custom field in the simplest terms is a customizable form field that stores information. The stored information can be dynamically inserted into your message templates. For example, (Contact.first_Name) will automatically include your client's name in the message. 

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Custom fields also work to facilitate information moving across platforms. This becomes extremely important when direct integrations come into play. Our rewards program uses custom fields to keep track of points. Our POS integrations use custom fields to transfer information into the messenger APP. 

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This is what custom fields look like whenever they are stored under a contact!! You may also use these fields to store whatever information suits your marketing needs. For example, whenever you do a CSV upload, you could create a new column with customer birthdays. Once the upload is complete their birthdays will be stored as a custom field under their contact.